TY  - BOOK
AU  - Matingi, Ireen Mueni
TI  - Marketing strategies adopted by generic and original drugs companies in an effort to attain strategic competitiveness: a study of Mombasa 
PY  - 2013///
CY  - Nairobi
PB  - Daystar University
KW  - Pharmaceutical industry
KW  - Drugs -- Marketing
KW  - Drug Industry
N1  - Includes bibliographical references
ER  -