Burns, Alvin C., <br/><br/>
Marketing research / 
Alvin C. Burns, Ann Veeck, Ronald F. Bush. 
 - Eighth Edition 
 - Boston :  Pearson,  2017 
 - xxx, 459  pages :  color illustrations ;  26 cm 
<br/><br/> Includes bibliographical references (pages 431-445) and indexes. 
<br/><br/><label>ISBN: </label>0134167406 9780134167404 
<br/><br/><label>LCCN: </label>2017302662 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.