TY  - BOOK
AU  - Burns,Alvin C.
AU  - Veeck,Ann
AU  - Bush,Ronald F.
TI  - Marketing research
SN  - 0134167406
PY  - 2017///
CY  - Boston
PB  - Pearson
KW  - Marketing research
N1  - Includes bibliographical references (pages 431-445) and indexes
ER  -