Clow, Kenneth E., <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University. 
 - Eighth edition. 
 - New York, NY,  :  Pearson,  2018 
 - 508 p.  color illustrations ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780134484136 (pbk. : alk. paper) 9781292222691 
<br/><br/><label>LCCN: </label>2016042101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1