TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9780134484136 (pbk. : alk. paper)
U1  - 659.1 23
PY  - 2018///
CY  - New York, NY,
PB  - Pearson
KW  - Communication in marketing
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -