Maingi, Edwin Ndegwa <br/><br/>
Effects of digital marketing strategies on market penetration of general insurance in Kenya:  a case of ICEA Lion General Insurance Company / 
Edwin Ndegwa Maingi 
 - Nairobi   Daystar University  2019 
 - xii, 104 p. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information technology -- Management<br/>Business enterprises -- Computer programs<br/>Organizational effectiveness