TY  - BOOK
AU  - Maingi, Edwin Ndegwa
TI  - Effects of digital marketing strategies on market penetration of general insurance in Kenya: a case of ICEA Lion General Insurance Company 
PY  - 2019///
CY  - Nairobi 
PB  - Daystar University
KW  - Information technology -- Management
KW  - Business enterprises -- Computer programs
KW  - Organizational effectiveness
N1  - Includes bibliographical references
ER  -