Potter, W. James. <br/><br/>
Theory of media literacy :  a cognitive approach / 
W. James Potter. 
 - London ;  Thousand Oaks, CA :  SAGE Publications,  2004. 
 - xi, 307 p. cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Why do we need a theory of media literacy? -- Variety of definitions of media literacy -- Introducing the theory -- Definitions and distinctions -- The media literacy model -- Foundational knowledge structures -- The locus -- Competencies and skills of media literacy -- Information processing -- The filtering task -- The meaning matching task -- The meaning construction task -- Traps in meaning construction -- Practices. 
<br/><br/><label>ISBN: </label>0761929517 (cloth) 0761929525 (pbk.) 
<br/><br/><label>LCCN: </label>2003026516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media literacy.
<br/><br/><label>LC Class. No.: </label>P96.M4  P96  P96  / P685 2004  / .M4  / P685  / .M4  / P685 
<br/><br/><label>Dewey Class. No.: </label>302.23