TY  - BOOK
AU  - Potter,W.James
TI  - Theory of media literacy: a cognitive approach 
SN  - 0761929517 (cloth)
AV  - P96.M4P96P96 P685 2004.M4P685.M4P685
U1  - 302.23 22
PY  - 2004///
CY  - London, Thousand Oaks, CA
PB  - SAGE Publications
KW  - Media literacy
N1  - Includes bibliographical references and index; Why do we need a theory of media literacy? -- Variety of definitions of media literacy -- Introducing the theory -- Definitions and distinctions -- The media literacy model -- Foundational knowledge structures -- The locus -- Competencies and skills of media literacy -- Information processing -- The filtering task -- The meaning matching task -- The meaning construction task -- Traps in meaning construction -- Practices
ER  -