TY - BOOK AU - Mutavi, Roselyne Ngina TI - The role of corporate social responsibility in building an organization's corporate image: the case of Kenya Commercial Bank PY - 2020/// CY - Nairobi PB - Daystar University KW - Social responsibility of business KW - Evaluation N1 - A thesis presented to the School of Communication of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Arts in Communication ER -