Okinyo, Elizabeth

Effect of relationship marketing strategies on competitive advantage among savings and credit societies in Nairobi county : a case of Mwalimu National/ Elizabeth Okinyo - Nairobi, Kenya : Daystar University, 2019. - xii, 91 p. ; cm.

A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfillment for the degree of Master of Business Administration in Marketing.

Includes bibliographical references


Marketing management.
Strategic planning.