Mbau, Miriam Wanjiku

The role of internal branding in improving customer service delivery : a case study of Kenya Power / Miriam Wanjiku Mbau - Nairobi : Daystar University, 2020. - xii, 119 p ill

A thesis presented to the School of Communication of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master of Arts in Communication


Branding (Marketing)
Consumer preferences
Customer relations

HD69.M33 2020