Kiura, Jedidah Karimi

Communicating corporate image through strategic sponsorships in the banking sector publics, attitudes and outcomes a case of Barclays bank of Kenya (BBK) by Jedidah Karimi Kiura - Nairobi Daystar University 2020 - xi,143 p ill

A thesis presented to the School of communication of Daystar University Nairobi, Kenya in partial fulfillment of the requirement of degree of Master of Arts in communication


Corporate image
Corporation--Public relations
Advertising

HD59.2 / .K58 2020