Wayua, Mumo Claudia

Raila Odinga's framed political brand image and the voters reasoned actions in presidential elections / Mumo Claudia Wayua - Nairobi: Daystar University, 2020. - xi,123 p. ill.

A thesis presented to the School of communication of Daystar University Nairobi, Kenya in partial fulfillment of degree of Masters of Arts in communication


Self--Presentation
Corporate image

HD38.2.W39 2020