Githui, Dorothy Muthoni <br/><br/>
Influence of social media marketing strategies on customer satisfaction in the telecommunications industry  a case of Safaricom PLC, Kenya 
by Dorothy Muthoni Githui 
 - Nairobi  Daystar University  2019 
 - xi, 90 p  ill 
<br/><br/> A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master in Business Administration in Marketing 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Social media
<br/><br/><label>LC Class. No.: </label>HF5415.1265.G58 2019