TY  - BOOK
AU  - Githui, Dorothy Muthoni
TI  - Influence of social media marketing strategies on customer satisfaction in the telecommunications industry: a case of Safaricom PLC, Kenya
AV  - HF5415.1265.G58 2019 
PY  - 2019///
CY  - Nairobi
PB  - Daystar University
KW  - Internet marketing
KW  - Social media
N1  - A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment of the requirements for the degree of Master in Business Administration in Marketing
ER  -