Kotler, Philip <br/><br/>
Marketing management 
by Philip Kotler and Kevin Lane Keller 
 -  global ed 
 - Boston  Pearson  2016 
 - 714 p  ill 
<br/><br/><label>ISBN: </label>9781292092621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Consumer behavior<br/>Market surveys
<br/><br/><label>LC Class. No.: </label>HF5415.13.K68 2016