TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 9781292092621
AV  - HF5415.13.K68 2016 
PY  - 2016///
CY  - Boston
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - Consumer behavior
KW  - Market surveys
ER  -