Influence of corporate communication practices on corporate identity in the banking industry a case of equity bank limited
by Maureen Wachuka Mutahi
- Nairobi Daystar University 2021
- xi, 107 p ill
A thesis submitted to the School of Communication of Daystar University Nairobi, Kenya In partial fulfilment of the requirements for the degree of Master of Arts in Communication.
Corprate image Corporate communication Strategic planning