TY  - BOOK
AU  - Mutahi, Maureen Wachuka
TI  - Influence of corporate communication practices on corporate identity in the banking industry: a case of equity bank limited
AV  - HD59.2.M88 2021 
PY  - 2021///
CY  - Nairobi
PB  - Daystar University
KW  - Corprate image
KW  - Corporate communication
KW  - Strategic planning
N1  - A thesis submitted to the School of Communication of Daystar University Nairobi, Kenya In partial fulfilment of the requirements for the degree of Master of Arts in Communication.
ER  -