TY - BOOK AU - Mulinge, Lillian TI - Effects of social customer relationship management on loyalty: a case of Kenyatta University postmodern library Safaricom subscribers AV - HF5415.5.M85 2021 PY - 2021/// CY - Nairobi PB - Daystar University KW - Customer relations KW - Management N1 - A thesis presented to the School of Communication of Daystar University Nairobi, Kenya In partial fulfillment of the requirements for the degree of Master of Arts in Communication ER -