TY - BOOK AU - Munguakonkwa, Nyunva Cynthia TI - Assessing the effectiveness of political parties' communication strategies in electoral performance : a case of selected political parties in the Democratic Republic of the Congo AV - JF1001.M86 2021 PY - 2021/// CY - Nairobi PB - Daystar University KW - Communication in politics KW - Political campaigns KW - Elections N1 - A thesis presented to the School of Communication of Daystar University Nairobi, Kenya In partial fulfillment of the requirements for the degree of Master of Arts in Communication ER -