Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley J. Baran. 
 - 3rd ed. 
 - Boston :  McGraw-Hill,  c2004. 
 - xxxvi, 529 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0071214283 
<br/><br/><label>LCCN: </label>2004042576 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and culture.<br/>Mass media.<br/>Media literacy.
<br/><br/><label>LC Class. No.: </label>P90  / .B284