Melcher, Daniel. <br/><br/>
Printing and promotion handbook :  how to plan, produce, and use printing, advertising, and direct mail / 
by Daniel Melcher and Nancy Larrick. 
 - 2nd ed.  
 - New York :  McGraw-Hill  1956. 
 - xi, 438 p.  illus.  23 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Printing--Dictionaries.
<br/><br/><label>LC Class. No.: </label>Z118.M45 1956