TY  - BOOK
AU  - Myers,James H.
AU  - Reynolds,William H.
TI  - Consumer behavior and marketing management
AV  - HF5415.3.M94 1967 
PY  - 1967///
CY  - Boston
PB  - Houghton Mifflin
KW  - Motivation research (Marketing)
KW  - Marketing
KW  - Management
N1  - Bibliography: p. 315-330
ER  -