TY  - BOOK
AU  - McLuhan, Marshall
AU  - Fiore, Quentin
TI  - The medium is the massage: an inventory of effects
AV  - P90.M37 1980 
PY  - 2001///
CY  - Berkeley
PB  - Gingko Press
KW  - Mass media
KW  - Technology and civilization
ER  -