Hiebert, Ray Eldon. Exploring mass media for a changing world / by Ray Eldon Hiebert [and] Sheila Jean Gibbons. - Mahwah, New Jersey : Lawrence Erbaum Associates, c2000. - xx, 349 p. Includes bibliographical references and index. ISBN: 0805829164 Subjects--Topical Terms: Mass media. LC Class. No.: P90 / .H478