Gray, Jonathan <br/><br/>
Show Sold Separately :   Promos, Spoilers, and Other Media Paratexts /  
Jonathan Gray. 
 - 1 online resource (256 pages):   ill. ; 
 - Book collections on Project MUSE. .
<br/><br/>Includes bibliographical references (p. 223-238) and index. 
<br/><br/>Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts. 
<br/><br/> Open Access 
<br/><br/><label>ISBN: </label>9780814733158 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and culture.<br/>Intertextuality.<br/>Paratext.<br/>Motion pictures--Marketing--Social aspects.<br/>Television programs--Marketing--Social aspects.<br/>Advertising--Motion pictures--Social aspects.<br/>Advertising--Television programs--Social aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books. 
<br/><br/><label>LC Class. No.: </label>PN1992.8.A32  / G73 2010 
<br/><br/><label>Dewey Class. No.: </label>659.1/9302234