TY  - BOOK
AU  - Gray,Jonathan
ED  - Project Muse.
TI  - Show Sold Separately : : Promos, Spoilers, and Other Media Paratexts / 
SN  - 9780814733158
AV  - PN1992.8.A32 G73 2010
U1  - 659.1/9302234 22
PY  - 2010///
CY  - New York
PB  - New York University Press
KW  - Mass media and culture
KW  - Intertextuality
KW  - Paratext
KW  - Motion pictures
KW  - Marketing
KW  - Social aspects
KW  - Television programs
KW  - Advertising
KW  - Electronic books.
KW  - local
N1  - Includes bibliographical references (p. 223-238) and index; Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts; Open Access
UR  - https://muse.jhu.edu/book/10587/
ER  -