Frank, Ronald Edward, 1933-. The public's use of television : who watches and why / Ronald E. Frank, Marshall G. Greenberg ; foreword by Lloyd N. Morrisett. - Beverly Hills : Sage Publications, c1980. - 368 p. ; 22 cm. - People and communication ; 9 . Includes bibliographies. ISBN: 0803913893 LCCN: 79027067 //r90 Subjects--Topical Terms: Television viewers--United States. LC Class. No.: HE8700.7.A8 HE8700.7.A8 / F7 / F7 Dewey Class. No.: 302.2/3