Kraidy, Marwan M.,  1972- <br/><br/>
Hybridity /  
Marwan M. Kraidy. 
 - 1 online resource (240 pages). 
 - Book collections on Project MUSE. .
<br/><br/>1. Cultural hybridity and international communication -- 2. Scenarios of global culture -- 3. The trails and tales of hybridity -- 4. Corporate transculturalism -- 5. the cultural and political economies of hybrid media texts -- 6. Structure, reception, and identity: on Arab-Western dialogism -- 7. Hybridity without guarantees: toward critical transculturalism. 
<br/><br/> Open Access 
<br/><br/> The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture--called critical transculturalism--which uses hybridity as its core concept, and provides a practical method for examining how media and communication work in international contexts.  A guide to understanding hybridity--the interaction of cultures. 
<br/><br/><label>ISBN: </label>9781592131457 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication internationale.<br/>Globalisierung<br/>Kulturkontakt<br/>Cultural fusion.<br/>Communication, International.<br/>SOCIAL SCIENCE--General.<br/>SOCIAL SCIENCE--General.<br/>SOCIAL SCIENCE--Popular Culture.<br/>POLITICAL SCIENCE--Public Policy--Cultural Policy.<br/>SOCIAL SCIENCE--Anthropology--Cultural.<br/>SOCIAL SCIENCE--Popular Culture.<br/>SOCIAL SCIENCE--Anthropology--Cultural.<br/>SOCIAL SCIENCE--General.<br/>POLITICAL SCIENCE--Public Policy--Cultural Policy.<br/>Communication internationale.<br/>Double appartenance (Sciences sociales)--Études de cas.<br/>Double appartenance (Sciences sociales)<br/>Communication, International.<br/>Cultural fusion--Case studies.<br/>Cultural fusion.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Case studies.<br/>Electronic books.