TY  - BOOK
AU  - Kraidy,Marwan M.
ED  - Project Muse.
TI  - Hybridity / 
SN  - 9781592131457
PY  - 2005///
CY  - Philadelphia
PB  - Temple University Press
KW  - Communication internationale
KW  - ram
KW  - Globalisierung
KW  - gnd
KW  - Kulturkontakt
KW  - Cultural fusion
KW  - fast
KW  - Communication, International
KW  - SOCIAL SCIENCE
KW  - General
KW  - bisacsh
KW  - Popular Culture
KW  - POLITICAL SCIENCE
KW  - Public Policy
KW  - Cultural Policy
KW  - Anthropology
KW  - Cultural
KW  - bisach
KW  - Double appartenance (Sciences sociales)
KW  - Études de cas
KW  - Case studies
KW  - Electronic books.
KW  - local
N1  - 1. Cultural hybridity and international communication -- 2. Scenarios of global culture -- 3. The trails and tales of hybridity -- 4. Corporate transculturalism -- 5. the cultural and political economies of hybrid media texts -- 6. Structure, reception, and identity: on Arab-Western dialogism -- 7. Hybridity without guarantees: toward critical transculturalism; Open Access
N2  - The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture--called critical transculturalism--which uses hybridity as its core concept, and provides a practical method for examining how media and communication work in international contexts; A guide to understanding hybridity--the interaction of cultures
UR  - https://muse.jhu.edu/book/45928/
ER  -