Starch, Daniel. <br/><br/>
Measuring advertising, readership and results / 
by Daniel Starch. 
 - London :  McGraw-Hill,  c1966. 
 - 270 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5827  / .S75