Cases in advertising and communications management /
[by] Stephen A. Greyser.
- Englewood Cliffs, N.J. : Prentice-Hall, [1972]
- xvi, 665 p. : illus. ; 24 cm.
0131184970
74158911 //r90
Advertising--Communication systems--Case studies.--United States Advertising--Management--Case studies.--United States