Greyser, Stephen A.

Cases in advertising and communications management / [by] Stephen A. Greyser. - Englewood Cliffs, N.J. : Prentice-Hall, [1972] - xvi, 665 p. : illus. ; 24 cm.

0131184970

74158911 //r90


Advertising--Communication systems--Case studies.--United States
Advertising--Management--Case studies.--United States

HF5827 HF5827 / .G75 / .G75

659.1