TY  - BOOK
AU  - Greyser,Stephen A.
TI  - Cases in advertising and communications management
SN  - 0131184970
AV  - HF5827HF5827 .G75.G75
U1  - 659.1 
PY  - 1972///]
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Advertising
KW  - United States
KW  - Communication systems
KW  - Case studies
KW  - Management
ER  -