McGann, Anthony F. <br/><br/>
Advertising media :  a managerial approach / 
Anthony F. McGann, J. Thomas Russell. 
 - Homewood, Ill. :  R.D. Irwin,  1981. 
 - xiv, 375 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256025487 
<br/><br/><label>LCCN: </label>80084716 //r88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.
<br/><br/><label>LC Class. No.: </label>HF5821  HF5821  / .M32  / .M32 
<br/><br/><label>Dewey Class. No.: </label>659.1/11