TY  - BOOK
AU  - McGann,Anthony F.
AU  - Russell,Thomas
TI  - Advertising media: a managerial approach 
SN  - 0256025487
AV  - HF5821HF5821 .M32.M32
U1  - 659.1/11 19
PY  - 1981///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Advertising media planning
N1  - Includes bibliographical references and index
ER  -