Kirkpatrick, C. A. Advertising: mass communication in marketing / C. A. Kirkpatrick. - 2nd ed. - Boston : Houghton Mifflin, c1959. - 514 p. : illus. (part col.), facsims. (part col.), Previous editions by C. A. Kirkpatrick. Includes bibliographical references. LCCN: 75017249 Subjects--Topical Terms: Advertising. LC Class. No.: HF5821 / .K5