TY  - BOOK
AU  - Kirkpatrick,C.A.
AU  - Kirkpatrick,Charles Atkinson
TI  - Advertising: mass communication in marketing 
AV  - HF5821 .K5
PY  - 1959///
CY  - Boston
PB  - Houghton Mifflin
KW  - Advertising
N1  - Previous editions by C. A. Kirkpatrick; Includes bibliographical references
ER  -