Schlemmer, Richard M.

Handbook of advertising art production / Richard M. Schlemmer ; with illustrations by Ross H. Schlemmer, Scott R. Schlemmer, and by the author. - 4th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1990. - viii, 312 p. : ill. ; 23 cm.

Includes bibliographical references (p. 299-300).

0133808823

89025554


Advertising layout and typography--Handbooks, manuals, etc.
Commercial art--Printing--Handbooks, manuals, etc.
Graphic arts--Handbooks, manuals, etc.
Photomechanical processes--Handbooks, manuals, etc.
Pictures--Printing--Handbooks, manuals, etc.

Z257 Z257 / .S33 1990 / .S33

686.2