Handbook of advertising art production /
Richard M. Schlemmer ; with illustrations by Ross H. Schlemmer, Scott R. Schlemmer, and by the author.
- 4th ed.
- Englewood Cliffs, N.J. : Prentice Hall, c1990.
- viii, 312 p. : ill. ; 23 cm.
Includes bibliographical references (p. 299-300).
0133808823
89025554
Advertising layout and typography--Handbooks, manuals, etc. Commercial art--Printing--Handbooks, manuals, etc. Graphic arts--Handbooks, manuals, etc. Photomechanical processes--Handbooks, manuals, etc. Pictures--Printing--Handbooks, manuals, etc.