TY  - BOOK
AU  - Youjeong,Oh
ED  - Project Muse.
TI  - Pop City : : Korean Popular Culture and the Selling of Place
SN  - 9781501730733
PY  - 2018///
CY  - [Erscheinungsort nicht ermittelbar]
PB  - Cornell University Press
KW  - Electronic books.
KW  - local
N1  - Open Access
N2  - This book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed to attract foreign tourists to their regions. By examining the process of cultural marketing, this book shows that places can be “sold” just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities
UR  - https://muse.jhu.edu/book/82186/
ER  -