TY - BOOK AU - Cantor,David ED - Project Muse. TI - Cancer, Research, and Educational Film at Midcentury : : The Making of the Movie Challenge: Science Against Cancer / T2 - Rochester studies in medical history, SN - 9781800103672 PY - 2021/// CY - Rochester, NY PB - University of Rochester Press KW - Challenge (Motion picture : 1950) KW - Vocational guidance KW - fast KW - vocational guidance KW - aat KW - Medecine KW - Histoire KW - 20e siecle KW - Orientation professionnelle KW - History, 20th Century KW - Career Choice KW - Research Personnel KW - history KW - Motion Pictures KW - Neoplasms KW - Canada KW - United States KW - Electronic books. KW - local N1 - The Americans -- The Canadians -- Baiting the Hook -- Mr. Foster Goes Fishing -- Producing and Directing -- Animation -- Live Action -- Pulling Together -- Between Production and Promotion -- Planning Premieres -- Receptions and Responses -- The Package; Open Access N2 - "In 1949, the U.S. National Cancer Institute (NCI) and the Canadian Department of National Health and Welfare (DNHW) commissioned a film, eventually called Challenge. Science Against Cancer, as part of a major effort to recruit young scientists into cancer research. Both organizations feared that poor recruitment would stifle the development of the field at a time when funding for research was growing dramatically. The fear was that there would not be enough new young scientists to meet the demand, and that the shortfall would undermine cancer research and the hopes invested in it. Challenge aimed to persuade young scientists to think of cancer research as a career. This book is the story of that forgotten film and what it tells us about mid-twentieth century American and Canadian cancer research, educational filmmaking, and health education campaigns. It explores why Canadian and American health agencies turned to film to address the problem of scientist recruitment; how filmmakers turned such recruitment concerns into something they thought would work as a film; and how information officers at the NCI and DNHW sought to shape the impact of Challenge by embedding it in a broader educational and propaganda program. It is, in short, an account of the important, but hitherto undocumented, roles of filmmakers and information officers in the promotion of post-Second World War cancer research"-- UR - https://muse.jhu.edu/book/101564/ ER -