TY - BOOK AU - Auma, Beryl TI - An analysis of the influence of social media engagement on private universities' brand : a case of kenya methodist university AV - HF5415.1265.K4A96 2023 PY - 2023/// CY - Nairobi PB - Daystar University KW - internet marketing N1 - A thesis presented to the School of Communication of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Arts in Communication ER -