Einfluss von kommunikationsmassnahmen mit CSR-Bezug auf die einstellung zur marke : entwicklung und Uberprufung eines konzeptionellen modells - Secka, Marion (Frankfurt am Main, [Germany] : PL Academic Research, 2015)
Includes bibliographical references.
Description based on online resource; title from PDF title page (ebrary, viewed May 5, 2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Branding (Marketing); Communication in marketing; Marketing; Electronic books