Handbook of brand semiotics / 
edited by George Rossolatos. 
 - 1 online resource (459 pages) :  illustrations 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9783737600439 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .H36 2015