TY  - BOOK
AU  - Rossolatos,George
TI  - Handbook of brand semiotics
SN  - 9783737600439 (e-book)
AV  - HF5415.1255 .H36 2015
PY  - 2015///]
CY  - Kassel
PB  - Kassel University Press
KW  - Branding (Marketing)
KW  - Electronic books
N1  - Includes bibliographical references
UR  - http://ebookcentral.proquest.com/lib/daystar-ebooks/detail.action?docID=4191395
ER  -