Hackett, Paul, 1960-

Consumer psychology : a study guide to qualitative research methods / Paul M. Hackett, Jessica B. Schwarzenbach, Uta Maria Jurgens. - 1 online resource (168 pages) : illustrations

9783847408918 (e-book)


Social psychology.
Consumers--Psychology.
Consumers--Research.


Electronic books.

HF5415.32 / .H33 2016