TY  - BOOK
AU  - Gunter,Barrie
TI  - Media research methods: measuring audiences, reactions and impact 
SN  - 0761956581
AV  - P91.3P91.3P91.3P91.3P91.3P91.3P91.3P91.3P91.3P91.3P91.3 .G86 2000.G86.G86.G86.G86.G86.G86.G86.G86.G86.G86
U1  - 302.23/07/2 21
PY  - 2000///
CY  - London, Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Mass media
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references (p. [280]-307) and index
ER  -