TY  - BOOK
AU  - Mwangi, David Mbote
TI  - Competitive Strategies and Financial Performance of Telecommunication Firms in Kenya : A Case of Safaricom Plc
AV  - HF5415.15.K4M83 2024 
PY  - 2024///
CY  - Nairobi
PB  - Daystar University
KW  - competitive advantage
KW  - strategic marketing
N1  - A Thesis submitted to School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfilment for the requirement for award of degree of Master of Business Administration in Strategic Management & Finance

ER  -