TY - BOOK AU - Njunge, Esther Wagio TI - Exploring the role of social media in accelerating KFC's reputational crisis AV - HD30.2 .K4 N58 PY - 2024/// CY - Nairobi PB - Daystar University KW - Public relations KW - Organization Communication N1 - A Thesis presented to the School of Communication of Daystar University Nairobi, Kenya ER -